Tallinn / September 16

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Program, 16.09:

[13.00 – 14.15] Stefan Siegel’s session on networks, making an impact in fashion industry and international markets

[14.20 – 15.35] Sally Denton’s session on clear brand/product offer, working with buyers, building profile 


Stefan Siegel. A native South Tyrolean – the German speaking part of Northern Italy – kick-started his colourful career during his Economics studies when he gained experience in the fashion and media industry working for prestigious design houses and advertising agencies. Followed by a successful modelling career he worked on five continents before achieving his MA in International Economics in 2004. After graduation he joined the world of finance, working for renowned companies such as Ernst & Young and Sal, Oppenheim in Switzerland, and finally the Merrill Lynch M&A Investment Banking group in London and New York, specialising on the Consumer & Retail sector and advising publicly listed fashion powerhouses. Stefan used the gained experience to launch the NOT JUST A LABEL (“NJAL”) project, based on an idea he had with his brother Daniel, a computer science expert. Although launching the company on a shoestring in 2008, NJAL today is the leading global platform for emerging fashion designers and ranks among the most respected websites in the fashion industry.

Sally Denton. With 15 years experience in the industry, Sally Denton’s expertise focuses around trends, online publishing, business support and education having assisted thousands of businesses & students to develop their full potential and is recognized has having particular knowledge & interest in the designer sector.
In previous roles, Sally was instrumental in the setting up & the delivery of one of the UK’s leading support agencies for the fashion & textile industry – The Designer Forum, which supported over 1,500 UK businesses ranging from new start-ups to multinational retailers such as Claire’s, Tesco, Firetrap, Asda, My-Wardrobe.com. During her time there she ran 22 UK & European funded projects, delivered countless training courses & programmes of support, ran an incubator & trends resource and had several ministerial & royal visits in recognition of her work.
She then went on to act as UK Agent for Carlin International trend forecasting agency where she was responsible for the UK operation covering all sales, business development, and presenting the trends to clients in briefings and at major UK & International fairs, key clients included, John Lewis, Nokia, Filofax, Arcadia Group, Amtico, Proctor & Gamble to name but a few.
Sally is currently Managing Director of The Trend Boutique where she provides an international online trends site & resource, a series of large scale conferences, widespread lecturing & course development, as well as a consultancy service to industry, with recent commissions that include trend forecasting for an international publication and presentations on behalf of the British Council as part of Colombo Fashion Week, Sri Lanka.


Workshops are made in cooperation with the British Council.